Logo

Our logo is intentionally offset and in transition—one unit splitting into two, evolving and branching off in infinite directions. The logo represents the remixable, modular future of intellectual property that Story is building toward.

Primary Logo

Our Primary Logo is the core of our visual identity. Use this mark wherever the brand is represented at its highest level.

Symbol

Our Symbol is derived from the primary logo and designed for secondary use—ideal for spaces where the full logo won’t fit, like social media icons or favicons.

$IP Token & Badge

$IP is the native token of Story’s Layer 1 blockchain. The symbol is available for download as both a standalone graphic and a registration badge.

Color

Our palette is built around a range of blues, chosen for their clarity, trustworthiness, and digital-native feel. The varying shades create depth and flexibility—allowing the brand to shift seamlessly between professional, expressive, and approachable tones.

Gradients

Our gradients are built from our Color Palette, blending shades to create rich, dimensional backdrops. They add depth, movement, and a sense of atmosphere to graphics and layouts, helping content stand out.

Typography

We use Diatype—a modern, neutral typeface from Dinamo. Its understated design makes room for our graphics to take the lead. Within the type family, we use Regular, Extended, and Semi-Mono styles to add structure, variation, and subtle personality across applications.

Shapes

Our shape language is built off of our $IP token, evolving into a flexible system that reflects the breadth of Story’s ecosystem. These forms suggest the endless range of applications and intellectual property made possible through Story.

Chrome Treatment

The chrome finish adds a sense of depth and dimensionality to our shapes—especially in contexts where 3D assets aren’t feasible. It acts as an intermediary step, bringing visual richness and polish while keeping production lightweight.

3D Render

Our shapes come to life when rendered within dynamic scenes that help illustrate how Story works.

Ippy

Ippy is our brand mascot—a curious, expressive guide through the world of Story. Ippy brings a human (well, almost) touch to the Story ecosystem, making complex ideas feel approachable.

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